American salon clients in 2024 went gaga for Gel-X nails, took beauty inspo from Sabrina Carpenter, and opted for more natural-looking, low-maintenance brow and lash services, says a new report by the GlossGenius salon tech platform.
The company has released its annual Glossed report, with insights based on data from about 80K beauty and wellness professionals in the U.S. who use its salon and spa software.
The fastest-growing salon services in 2024 were Gel-X nail extension manicures (which rose 214% since last year) and hair-gloss treatments (up by 209%).
The report also noted a rise in bookings for brow and lash services that deliver more natural looks — including cluster lash applications, hybrid brow stains, and lash lifts.
Meanwhile, among the 50 states the average rent was highest in Hawaii ($1,750) as was its average client ticket ($197).
Rent prices were second highest in West Virginia, whose beauty professionals paid an average of $1,565 in rent, yet earned an average of only $109 per client ticket.
Other high-rent states were New Jersey ($1,500) and New Mexico ($1,400), and high-ticket states were Florida ($150) and New Jersey ($144).
Here are the full results from the 2024 Glossed report:
Top Salon Services
Hair: 1. Cut & Color; 2. Frontal Wig Install; 3. Color Glaze
Hair Removal: 1. Brazilian Wax; 2. Underarm Wax; 3. Brow/Lip Combo
Lashes: 1. 2-Week Fill; 2. Medium Full Set; 3. Short Full Set
Makeup: 1. Natural Glam; 2. Soft Glam; 3. Full Glam
Nails: 1. Structured Gel Overlay; 2. Gel Fill; 3. Dip Powder
Specialty Braids: 1. 4 Braids; 2. Locs Retwist; 3. Medium Knotless Box Braids
Brows: 1. Signature Brow Wax; 2. Brow Thread; 3. Brow Design
Fastest-Growing Salon Services
Hair: 1. Hair Gloss +209%; 2. Blowout +121%; 3. Scalp Detox +88%
Hair Removal: 1. Manzilian +52%; 2. Booty Wax +36%; 3. Sideburns Wax +26%
Lashes: 1. Lash Clusters +89%; 2. Medium Set +67%; 3. Wet Set Fill +67%
Makeup: 1. Bridal Glam +50%; 2. Hair & Makeup +46%; 3. Natural Makeup +45%
Nails: 1. Gel-X +214%; 2. Dip Powder +94%; French Tip Design +87%
Specialty Braids: 1. 2 Feed-in Braids +61%; 2. Boho Knotless Bob +58%; 3. Medium Island Twist +50%
Brows: 1. Brow Wax +80%; 2. Brow Trio +73%; 3. Hybrid Brow Stain +61%
Top Spa/ Medispa/ Specialty Services
Injections: 1. Semaglutide; 2. Botox; 3. Dysport
Massage: 1. Therapeutic Massage; 2. Swedish Massage; 3. Deep Tissue Massage
Permanent Makeup: 1. Lips; 2. 6-8 Week Touch-Up; 3. Permanent Jewelry
Piercing/ Tattoo: 1. Nose; 2. Ears; 3. Tattoo Design
Spray Tanning: 1. Rapid Tan; 2, Airbrush Spray Tan; 3. Custom Tan
Body Treatments: 1. Spa Pedicure; 2. Body Contouring; 3. Full Bikini Wax
Facial Treatments: 1. Custom Facial; 2. Acne Boot Camp; 3. HydraFacial
Fastest-Growing Spa/ Medispa/ Specialty Services
Injections: 1. Dermal Filler +19%; 2. Botox +8%
Massage: 1. Swedish Massage +57%; Therapeutic Massage +44%; Full Body Massage +42%
Permanent Makeup: 1. Lips +81%; 2. Permanent Bracelet +27%; 3. Ombré Brows +25%
Piercing/ Tattoo: 1. Nose +112%; 2. Tattoo Design +62%; 3. Small Tattoo +48%
Spray Tanning: 1. Rapid Tan +20%; 2. Airbrush Spray Tan +8%
Body Treatments: 1. Laser Lipo +64%, 2. Wood Therapy Massage +47%; 3. Cupping Add-on +17%
Facial Treatments: 1. Enzyme Peel +98%; 2. Lip Flip +77%; 3. Scalp Facial +67%
Top 2024 Beauty Trends
Favorite Trend: Lived-In Hair Color
Least Favorite Trend: Perms
Most Requested Celebrity Inspo: Sabrina Carpenter
Favorite Product: K18 Hair Mask
Favorite Creators:
- Hair – Emily Chen @emchenhair
- Lashes – Lanna Lashes @lannalashes
- Nails – Devin Strebler @nails_by_dev
- Body Care – Reese Studer @moonmewaxstudio
- Skin Care – Savanna Boda @thedallasesthetician
Top 2024 Beauty Business Trends
Median Monthly Rent:
- Brow – $1068
- Esthetician – $845
- Hair – $1,100
- Lash – $665
- Makeup – $600
- Massage – $788
- Nails – $650
- Skincare – $1,400
- Spray Tanning – $563
- Tattoo – $1200
Beauty/ Wellness Professionals Who Raised Prices in 2024: 53%
Average Number of Clients Banned: 5
Most Popular Price Increase: 1-5%
Top Reasons for Raising Prices:
- New Location/ Upgraded Space
- Increased Demand for Services
- To Raise Take-Home Pay
State-By-State Data
Alabama — Average Ticket Price – $112; Average Tip – 20%; Median Rent – $700
Alaska — Average Ticket Price – $125; Average Tip – 20%; Median Rent – $300
Arizona — Average Ticket Price – $127; Average Tip –21%; Median Rent – $1,220
Arkansas — Average Ticket Price – $107; Average Tip – 20%; Median Rent – $850
California — Average Ticket Price – $133; Average Tip – 20%; Median Rent – $968
Colorado — Average Ticket Price – $120; Average Tip – 21%; Median Rent – $1,240
Connecticut — Average Ticket Price – $133; Average Tip – 21%; Median Rent – $800
Delaware — Average Ticket Price – $133; Average Tip – 21%; Median Rent – $845
Florida — Average Ticket Price – $150; Average Tip – 21%; Median Rent – $1,200
Georgia — Average Ticket Price – $139; Average Tip – 21%; Median Rent – $950
Hawaii — Average Ticket Price – $197; Average Tip – 20%; Median Rent – $1,750
Idaho — Average Ticket Price – $91; Average Tip – 20%; Median Rent – $745
Illinois — Average Ticket Price – $119; Average Tip – 21%; Median Rent – $960
Indiana — Average Ticket Price – $104; Average Tip – 21%; Median Rent – $910
Iowa — Average Ticket Price – $107; Average Tip – 19%; Median Rent – $500
Kansas — Average Ticket Price – $96; Average Tip – 21%; Median Rent – $900
Kentucky — Average Ticket Price – $110; Average Tip – 20%; Median Rent – $800
Louisiana — Average Ticket Price – $119; Average Tip – 20%; Median Rent – $560
Maine — Average Ticket Price – $125; Average Tip – 22%; Median Rent – $450
Maryland — Average Ticket Price – $135; Average Tip – 21%; Median Rent – $1,252
Massachusetts — Average Ticket Price – $139; Average Tip – 21%; Median Rent – $800
Michigan — Average Ticket Price – $109; Average Tip – 21%; Median Rent – $1,200
Minnesota — Average Ticket Price – $115; Average Tip – 20%; Median Rent – $1,250
Mississippi — Average Ticket Price – $101; Average Tip – 20%; Median Rent – $600
Missouri — Average Ticket Price – $116; Average Tip – 21%; Median Rent – $820
Montana — Average Ticket Price – $94; Average Tip – 20%; Median Rent – $550
Nebraska — Average Ticket Price – $108; Average Tip – 21%; Median Rent – $656
Nevada — Average Ticket Price – $126; Average Tip – 21%; Median Rent – $900
New Hampshire — Average Ticket Price – $117; Average Tip – 22%; Median Rent – $1000
New Jersey — Average Ticket Price – $144; Average Tip – 21%; Median Rent – $1,500
New Mexico — Average Ticket Price – $98; Average Tip – 19%; Median Rent – $1,400
New York — Average Ticket Price – $139; Average Tip – 20%; Median Rent – $1,000
North Carolina — Average Ticket Price – $124; Average Tip – 20%; Median Rent – $910
North Dakota — Average Ticket Price – $106; Average Tip – 19%; Median Rent – $500
Ohio — Average Ticket Price – $109; Average Tip – 21%; Median Rent – $660
Oklahoma — Average Ticket Price – $106; Average Tip – 20%; Median Rent – $400
Oregon — Average Ticket Price – $116; Average Tip – 20%; Median Rent – $700
Pennsylvania — Average Ticket Price – $130; Average Tip – 21%; Median Rent – $1,100
Rhode Island — Average Ticket Price – $138; Average Tip – 22%; Median Rent – $700
South Carolina — Average Ticket Price – $121; Average Tip – 21%; Median Rent – $750
South Dakota — Average Ticket Price – $91; Average Tip – 20%; Median Rent – $750
Tennessee — Average Ticket Price – $121; Average Tip – 21%; Median Rent – $875
Texas — Average Ticket Price – $127; Average Tip – 20%; Median Rent – $975
Utah — Average Ticket Price – $104; Average Tip – 20%; Median Rent – $750
Vermont — Average Ticket Price – $120; Average Tip – 21%; Median Rent – $600
Virginia — Average Ticket Price – $138; Average Tip – 21%; Median Rent – $990
Washington — Average Ticket Price – $136; Average Tip – 20%; Median Rent – $800
West Virginia — Average Ticket Price – $109; Average Tip – 20%; Median Rent – $1,565
Wisconsin — Average Ticket Price – $114; Average Tip – 21%; Median Rent – $780
Wyoming — Average Ticket Price – $95; Average Tip – 21%; Median Rent – $1,050