More consumers are seeking out reparative products and treatments when it comes to hair, according to data from Spate. Specifically, they are looking at the benefits of bonding oil for its preventative and reparative benefits.
There are 1.3K searches on average every month in the U.S. for bonding oil, which is low volume relative to other searches for hair and scalp treatments. But, it's grown 85.7 percent in searches since last year.
This trend’s search is mostly dominated by Olaplex’s bonding oil, which is a reparative styling oil that increases shine, softness and color vibrancy while minimizing flyaways and protecting against heat damage. Related searches include terms like: how to use, vs, review, before, after, curly, and benefit.
Olaplex disrupted the haircare market with its new bonding technology and has successfully leveraged it in everything from in-salon treatments to at-home haircare. Noting the related search for curly hair, it's clear consumers are looking at how hair type-specific formulas can benefit their specific hair needs. This makes sense when considering the rising interest in hair loss and searches for hair loss solutions, as more clients look for way to prevent breakage and damage.
Consider carrying bond repair treatments in your salon to increase average ticket prices and give clients exactly what they're looking for when it comes to their haircare needs.