Aveda's UK-Ireland Artistic Team has released its debut collection: Punkature, "an avant-garde cut and color collection that captures the bold and unapologetic spirit of 90s London," the team says.
The team was led by Antoinette Beenders, Aveda's Creative Director and Senior VP-Global Professional Artistry. Together, they created looks that combined edgy cuts with dynamic styles and innovative colors to pay homage to the rebellious spirit of the era.
In capturing the nonconformist essence and nostalgia of the time, Punkature blends shadow roots and layered colors to create texture and dimension, boldness, and raw movement. Intense, rich hues harmonize with natural tones.
The Aveda UKI Artistic Team is a collective of skilled and innovative hairstylists dedicated to pushing the boundaries of creative hairdressing.
The team is taking part in a two-year mentoring program, led by Antoinette Beenders, and will create assets designed to inspire the network and represent the Aveda brand live on stage at large-scale events.
Aveda UKI Artistic Team:
Creative Director: Antoinette Beenders
Photographer: Damian Foxe
Wardrobe Stylist: Elad Bitton