Aveda has launched its Autumn/Winter 2024 Details Trend Collection. Created by an international team of Aveda Global Artists, it's a showcase for the most in-demand looks and color tones trending around the world.
"The team of Aveda artists believes that beauty lies beyond the perimeter of a haircut and the
broad strokes of a color brush," says the collection's promotional material.
"Instead, it’s found in the details—the internal layers, dimensions, undertones, personal touches and craft of artistry revealed by the wave of a heat wand or the clamp of an iron."
Artists from North America, the U.K., Europe, and Asia used Aveda Full Spectrum fully customizable color with Botanical Professional Hair Strengthening Additive, and leaned heavily into Aveda's Botanical Repair, Color Control, and Be Curly lines for the finished looks.
Here are the trending colors, cuts and styles as determined by Aveda global artists.
Trend Highlights
Color Trend: Lacquered Crimson
The season's standout hue, this rich color and commands attention with its deep, luxe tones reminiscent of ripe cherries at harvest. Glossy, undulating waves showcase the precise placement of this alluring color, exuding energy and passion.
Style Trend: Voluminous Waves
Suitable for all face shapes and hair textures, these universally appealing waves are created by setting the hair with braids or a waving iron, then brushed out to achieve a soft, voluminous, hazy finish.
Color Trend: Luminous Indigo
Perfect for dramatic transformations, luminous indigo captures the beauty of twilight with its blend of purple and blue. This moody shade can be worn subtly or boldly, with intentional placements of iris and cobalt to enhance curls and add depth.
Style Trend: Natural, Airy Curls
More and more people blessed with curly and coily hair are embracing their textures, creating effortless airy curls with defined movement. This trend encourages authenticity and natural beauty.
Color Trend: Cosmic Cyan
The edgy, electrive vibe of this bright hue set against a dark base is perfect for those looking to make a bold statement. The color can include flashes of coral, emerald or indigo, making it versatile and ideal for avant-garde styles like festival or rave looks.
Cut Trend: Razor Bob
The razor bob reinvents the classic bob with texture and softness. This modern cut transcends cultural boundaries, offering a chic and confident style. Using a razor allows for personalized touches, making each cut unique and full of character.
Style Trend: Bobs with Volume
Bobs are taking on new life with added volume this season. Focused on the ends rather than the roots, voluminous bobs can be styled tucked behind the ears or left loose, drawing attention to the jawline and adding a fresh twist to this timeless cut.
Color Trend: Sandstone Pink
Sandstone pink introduces a subtle, earthy tone with warm beige and a whisper of pink. This grounded, balanced color is a sophisticated alternative to traditional Millennial pink, appealing to a wide audience with its calming and stable aesthetic.
Cut Trend: Bixie
This trend is all about fun, not fuss. The bixie, a blend of bowl and pixie cuts, makes a confident return from its 90s heyday. This versatile cut combines structure with refined details, symbolizing confidence and sass. Whether sleek, textured. or voluminous, the bixie adapts to different looks.
Color Trend: Gilded Blonde
A combination of beige and flattened honey hues that include shades of vanilla and taupe, Gilded Blonde is a soft, muted tone. It's not as yellow as traditional golds, making it one of the most universal and desirable blondes.
Cut Trend: Butterfly Cut
Known for its distinct blend of shorter, face-framing layers and longer underlayers, the butterfly has evolved into a more detailed and refined hairstyle. This modern take on the classic cut features added softness and wispiness at the ends, creating a look that is both flattering and versatile.
Its adaptability and chic aesthetic explain why it’s becoming a top trend in hair fashion.
Style Trend: ‘90s Supermodel Hair
Beautifully blown-out styles that offer tons of volume and bounce have also re-emerged from the 90s. Perfect for those looking to capture the glamour of the era, this trend allows for looks reminiscent of the iconic supermodels that ruled the covers of top fashion magazines.
Color Trend: Coral Blush
Sweet, warm and welcoming, coral blush sits between rosy pink and light orange and is a perfect update to the traditional blonde. It truly is a delicate and charming color that evokes a gentle, positive power. Both Aveda’s Full Spectrum Deep and Full Spectrum Demi+ lines were used to achieve this color blend.
Color Trend: Misty Mocha
Different than most shades of brown, which either take on a warm or cool tone, misty mocha blends several subtle brown tones. Its neutrality makes it a versatile choice with a lot of room for dimension, including creamy, silver highlights or muted, multidimensional neutrals.
Cut Trend: Easy Hair
Featuring long layers and a soft fringe, this long-layered cut helps boost the appearance of fullness and allows for many easy styling options. It’s embracing of natural texture minimizes maintenance and promotes hair health.
By switching up tools and techniques, this low-maintenance cut can be styled straight or wavy, sleek or full, up or half-up.
For further information and techniques related to the looks showcased in the Details collection, please reference the Details 2024 Trends + Technique Guide.
Credits
JANELL GEASON
Global Executive Director, Aveda Technical Education and Aveda Global Artistic Director, Makeup
IAN MICHAEL BLACK
Aveda Global Artistic Director, Hair Color
RICARDO DINIS
Aveda Global Artistic Director, Hair Cutting
BEA CARMICHAEL
Aveda Global Educator, Hair Styling
TIFFANY QUICK
North America Texture Team
DOMENICO SANSONE
United Kingdom and Ireland Artistic Team
JAE YOUNG
Hair Director La:B Salon, Korea
MARIA LIVINGOOD
Makeup Artist Juut Salon Spa, Minnesota
CHRIS MCDUFFIE
Director of Photography
MICHAEL HAUG
Photographer
TEDDY MCFARLANE
Video Editor
MARY ARMSTRONG, ABBY DEBRUINE
Writers
LISA WHALLEY
Graphic Designer