HydraFacial is bringing its signature facial experience to NYC for the first time with the HFX Experience Center. HFX is a two-day immersive educational experience designed to enhance estheticians skills and develop client engagement techniques, hone their protocols skills and grow their businesses, with a focus on selling skills, social media and marketing techniques. The new experience center will double as an events space for the brand.
“Education is a significant area of investment for HydraFacial,” said Ben Baum, HydraFacial executive vice president and chief experience officer, in a press statement. “We offer in-person, virtual, short-form and long-form training opportunities, providing an option for every BeautyHealth expert who strives to deliver a superior experience. The HFX Experience Centers are an important part of our educational platform, and we are thrilled to finally have one in New York City.”
In addition to facials, HydraFacial also offers Keravive, a three-step treatment that includes an in-office component, as well as a 30-day take-home spray designed to restore scalp health and combat hair loss.
HydraFacial HFX participants can expect to gain:
- Increased client retention by utilizing HydraFacial as a beauty health essential
- Confidence in client consultations to effectively upsell and personalize treatments
- Menu strategy and creation concepts
- Knowledge of our exceptional industry partnerships
- Expertise in combining HydraFacial with other treatments
- A strategy to implement an action plan for business growth
- Enhanced experience with HydraFacial boosters, products and modalities
- A structure to accelerate revenue through positioning memberships at Signature Events
- Creative ideas on how to position HydraFacial Perk for improved treatment outcomes
- Ability to leverage resources for increased profits
Click here to register or learn more about the HFX courses.
We stopped by to check it out for ourselves — check out highlights of our visit, below!
