Clinique has named actress, producer and philanthropist Marsai Martin as its new brand ambassador and first-ever partner producer. Marsai joins the Clinique team to "lend her personal vision to authentically support brand storytelling, photography and more," says the company, which said it made the move to attract "new, younger consumers, and engage with them in an authentic way."
Clinique is partnering with Marsai who will extend her vision across multiple creative projects. At only 18 years old, Marsai has an array of accomplishments which include multiple NAACP and BET awards, making history as the youngest Hollywood executive producer, founding Genius Entertainment, and spearheading several high-profile projects across film, television, digital and live activations. Her wide-ranging experience and professional background gives her a unique point of view as the brand looks to reach and engage a new generation of beauty lovers.
Liz Nolan, Clinique SVP Global Creative Director says: “We decided to expand Marsai’s role beyond a brand ambassador to share her authentic and fresh perspective in all elements of the creative process. Clinique looks forward to partnering with her to strengthen the brand’s engagement with GenZ for skincare and makeup. Her optimistic personality combined with her strong engagement make her a perfect fit for our brand.”
“We are thrilled to welcome Marsai as a Clinique brand ambassador and first-ever partner producer. Her confidence and creative intellect truly embody Clinique’s brand values. We are impressed by her brave conversations, achievements, and the impact she has made as an actress, producer and philanthropist and look forward to collaborating with her to incorporate her vision of modern beauty and culture into Clinique storytelling.” said Michelle Freyre, president, Global Brands, Clinique and Origins.
“I’m so excited to join Clinique as a Brand Ambassador and partner producer,” says Marsai. “It’s no secret how much I love skincare and it’s such an honor to partner with an iconic beauty brand who takes pride in creating safe formulas for all skin types. I look forward to creating magic that showcases the Clinique mission with a new vibe.”