Inspired by the elite world of couture fashion, Essie Gel Couture is a new line of long-wear nail polish that offers a rare glimpse into the world of quality craftsmanship and artistry from the atelier to the after party. With up to 14 days of wear and impeccable gel-like shine, the connoisseur’s collection seamlessly blends technical innovation with incomparable style. The bottle, Inspired by the twirling dresses of the runway, is guaranteed to be the envy of front row fashionistas everywhere. Forty-two new lust-worthy shades are categorized into four color families, each with a distinct feel inspired by couture moments: Atelier (embodied by the neutrals), First Look (embodied by the pastels), Fashion Show (embodied by the brights) and After Party (embodied by the deeps). Just lay down rich, streak-free color (no basecoat required) and finish with Essie’s cutting-edge, high-gloss, quick-drying topcoat that not only protects color but also magnifies shine for an ultra-glossy finish without a lamp.