Celebrity stylist Vernon François, known for empowering people to embrace their natural hair texture, has joined OLAPLEX as its Global Brand Ambassador.
“We have a lot of things in common,” François says of his connection with the pioneering bond-building hair-care brand. “We dare to be different. OLAPLEX has been very successful at doing that, coming in and disrupting the industry like no other product has done ever.”
The U.K.-born, L.A-based stylist counts Lupita Nyongo, Natasha Lyonne, and Amandla Stenburg among his celebrity clients.
“OLAPLEX’s dedication to innovative hair care aligns with my belief that every person’s hair is unique and deserves to be celebrated, whether in salons or at home,” François says.
OLAPLEX CEO Amanda Baldwin says the addition of François to its high-profile stylist roster — which includes Tracey Cunningham, Guy Tang, Naeemah Lafond, Jenna Perry, and Cervando Maldonado, among others — reflects the brand’s commitment to “a range of voices, perspectives, and expertise.”
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