With beach balls bouncing, music blasting and crowds cheering, industry luminaries including celebrity stylist Monaè Everett, barber event empresario Joe Flano, award-winning educator Keya Neal, and global makeup artist Adamme Sosa cut the ribbon on the International Beauty Show-Las Vegas, sending streams of eager eventgoers flooding onto the 157,000-foot Exhibit Hall of the Las Vegas Convention Center.
Crowds at the 2024 show explored more than 400 hours of education and 560 premier brands in beauty, grooming, skincare, and wellness.
In between, they visited four onsite experiences in the midst of the bustling show floor in the conference center’s new West Hall. (Here are some top takeaways from premier educators at the event.)
Nail art and business instructor Miranda Richardson congratulated her class for investing in themselves by attending the event. “It’s one thing to go to school, but you also need to educate yourself after that,” she told them. “You have to continuously educate yourself, and it’s great that all of you have come here today to do that.”
Other headliners teaching at the 3-day event included Larisa Love, Presley Poe, Rebecca Taylor, Roger Molina, Robin LaChance, Tonya Pushkareva, and Gilad Goldstein.
Besides the hundreds of specialized classes, 3-hour Hands-on Workshops, and six new Master Classes, attendees hit the show floor for in-booth demonstrations and multiple free classes on the Look & Learn Stage, The Studio Stage, and the Say Yes to You Hub. The latter was sponsored by Dove, which promoted their Dove Bond Strength collection and gave out samples.
Exhibitors were happy with the turnout as well. “We sell products via retailers Target and JCPenney, and thought to reach out to end users,” said Jane Swain, whose company Prospera Corp. carries beauty and wellness pro tools. “We achieved the goal, now we know who our fans are. It is exciting.”
Exhibiting brands included Amika, CHI by Farouk, Cloak and Dagger, Cocco Hair Professional, DNA Hairtools, Gelish, Gentleman Republic, HaloCoutureExtensions, Hattori Hanzo Shears, Jack Winn Pro, KeraRX Haircare & Joon Haircare, LashboxLA, Light Elegance Nail Products, PLA Beauty, Salonory, Sensei Shears Systems, Solano, StyleCraft & Salon Backbar, Turbo Power/Parlux and more. (For the full list, click here.)
The two-for-one show, alongside the International Esthetics, Cosmetics, and Spa Conference, was presented by media partners American Salon and American Spa from June 22-24 and produced by Questex.
IBS Las Vegas will return June 21-23, 2025, while the New York edition will be held at the Javits Convention Center on March 23-25, 2025.
