Savvy shoppers can add the International Beauty Show-New York to their Black Friday list.
The 2025 event at the Javits Center is rolling out a live barber competition, a Business District resource center, bundled packages, and more new features for the March 23-25 show.
From Nov. 29-Dec. 2, eventgoers can save 20 percent on regular admissions (promo code SAYYES) and 10 percent on the newly introduced VIP & Premium Passes (promo code PROTOOLS).
Registrants are eligible to compete in the new Fades & Blades Barber Battle, a 2-round competition of barbers vying for the title of Total Look Champion NYC, $1,000 in cash, and other prizes.
Also new to the International Beauty Show: the Business District, a specialized zone on the show floor with resources for business owners and entrepreneurs; and the Glam & Go Showcase Stage spotlighting big names in beauty giving live demonstrations of trending looks and innovations.
The event is also bringing back favorite features including the Say Yes to You Hub, the Powerhouse Pavilion, and its renowned education program that includes Master Classes and Hands-On Workshops.
Teaching at the New York show in 2025 will be Presley Poe, Monae Everett, and Gilad Goldstein, among other award-winning educators.
American Salon is the media partner for the International Beauty Show, the nation’s longest-running event for industry professionals. The 2025 event is expected to top the most recent New York show in 2024, which hosted over 22K attendees, 220+ exhibitors, 155 classes, and 85 educators.
The event runs concurrently with the International Esthetics, Cosmetics & Spa Conference (IECSC) and offers two-for-one admission to both shows.
Where and When: Javits Center, March 23-25
Hours: Sunday, March 23: 10:30am-5pm; Monday, March 24: 10:30am-5pm; Tuesday, March 25: 10:30am-3:30pm.
Registration: Here.
Stay Connected: Follow IBS-New York on LinkedIn, Facebook, and Instagram. Sign up for the event's mailing list here.
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