L’Oréal USA Announces 2024 Inclusive Beauty Fund Recipients

Forty small business owners and entrepreneurs have received $200K in funding through the 2024 Inclusive Beauty Fund Grants from L’Oréal USA, which chose the recipients in partnership with GlobalGiving, the NAACP, and Hispanic Federation.

The company provided the grants to small business owners, independent beauty artists, and other entrepreneurs in beauty and grooming. The funds come with mentorship and business development support from executives from L’Oréal’s leading brands and its professional products distributor, SalonCentric.

“They are shaping a more inclusive future for the beauty industry,” says Liliahn Majeed, Chief Diversity, Equity & Inclusion Officer of L’Oréal Groupe North America, “and their commitment to bringing products, services, and education to communities across the nation such that more people feel seen and considered is truly inspiring.”

Inclusive Beauty Fund grants this year went to salon and spa owners, hair care and beauty service educators, beauty product founders, extensions artists, braiders, estheticians, barbers, and stylists throughout the U.S.

They include: 

  • Akua Robinson, Friends in Beauty, Washington, D.C.
  • Alicia Castillo, Aesthetics by Alicia LLC, Albuquerque, NM
  • Annette Colon, Lofte Natural Care, Ponce, PR
  • Anthony Cano, Uppercuts Barber, Grand Prairie, TX
  • Anthony Davis, Headz 1st Barber Institute, Sterling, VA
  • Ashley Hoskin, Cah-Cah Bug’s Infusions and More, Florissant, MO
  • Ashley Rankin, AR Naturals Skin Ltd., Aurora, CO
  • Breanna Smalls, Bare Beauty Aesthetic, Teanec, NJ
  • Briana Williams, LipLoveLis ne, Richmond, VA
  • Carolina Contreras, Miss Rizos Salon, New York, NY
  • Charleny Escalante, Challure, Inc., Plainview, NY
  • Cory Varona, OCOA, Sinking Spring, PA
  • Crystal Green, Organic Roots Natural Hair Studio, Bossier City, LA
  • Denise Smith, Haute Mode Enterprises, Philadelphia, PA
  • Destiny Gunn, Goodness Collection by 9 Fruits LLC, Sterling, VA
  • Empress Ayr, Luxurious Peace Inc, Los Angeles, CA
  • Flor Silva, Lux Studio, Vestavia Hills, AL
  • Ignacio Davila Ayala, Illussion of Beauty, Chicago, IL
  • Ilene Choi, SJC Creative Inc, (Luxurious Wellniss), Orange, NJ
  • Ingrid Garcia, Ingrid Nails, Hapeville, GA
  • Jarely Jones, Faith in curls/Arnopulo, Deltona, FL
  • Jazmin Alvarez, Pretty Well Beauty, New York, NY
  • Jennifer Bordes, JBD Hairstyling, Inc., Brooklyn, NY
  • Lakeisha Turner, Keisha Elise Cosmetics, Raleigh, NC
  • Laura Termini, Chicanol, Miami, FL
  • Maribel Martinez Pedroza, Maribella Salon, Wilmington, DE
  • Marie Rolla, Black Sheep Salon LLC, Long Beach, CA
  • Matthew J. Sánchez, Matteo Parfums, Moreno Valley, CA
  • Michele Aquino, The Glam Box, New York, NY
  • Miona Short, Shukrah, Chicago, IL
  • NaChé Thompson, NaChé Cosmetics Inc., San Bernardino, CA
  • Naima Solano, Beachbum Wisdom Studio, Long Beach, CA
  • Reyna Curtis, Houston Loc Fairy, Houston, TX
  • Roberta Easter, Enchanting Soap Collections, Albuquerque, NM
  • Samaria Robinson, Be-you-tified by Mari LLC., Stone Mountain, GA
  • Shajarazade Rodriguez, Vogabeauty, Charlotte, NC
  • Tabatta Davila, Permanent Cosmetics by Taby, Provo, UT
  • Toni Lee Jimenez, Chica Beauty LLC, San Antonio, TX
  • Tranette Johnson, Yummy Beauty Company LLC, Tempe, AZ
  • Zechra Williams, Evolution Beauty Lodge, Palm Bay, FL


“We are deeply grateful to partner with the NAACP, Hispanic Federation, and GlobalGiving to empower these changemakers," Majeed says.

"To this year's winners: You are all forces! Congratulations on your selection. Your passion and dedication are critical in our efforts to leave the world better than we found it, and L’Oréal USA is honored to support your journey towards a more inclusive beauty experience for all.”