Beauty brand Wella Professionals has introduced the Ultimate Repair Collection, which includes Ultimate Repair Shampoo, Ultimate Repair Conditioner and Ultimate Repair Miracle Hair Rescue—an intensive repair solution said to "rebuild broken bonds inside & replenishes hair outside barrier in only 90 seconds*. With this new collection, hair is left with added shine, strength, and smoothness—total inside-out repair."
Hair damage is the number-one hair concern for women. Every day, nine out of 10 women (according to consumer study conducted in 2022 with 1,500 panelists) do something that damages their hair. Until now, hair repair solutions have focused on the inside of the hair follicle. With Ultimate Repair Collection, Wella Professionals says it has created "a holistic solution to hair repair. After just one use, consumers experience repair they can see and feel."
The Ultimate Repair collection includes Miracle Hair Rescue, a lightweight leave-in spray for intensive repair of all hair types in 90 seconds*, said to be less than half the time of leading bond repair competitors.
Ultimate Repair Miracle Hair Rescue Formulation highlights:
- Patent-pending technology with AHA and Omega-9 to strengthen and rebuild the hair inside and out
- Dermatologically tested
- Vegan / formulated without animal derived ingredients, committed to no animal testing
- For all hair types & textures, including color treated hair
The Ultimate Haircare Routine in three steps:
Three products designed with 140-plus years of hair expertise, for all hair types. Each of them is formulated with a combination of Alpha Hydroxy Acid (AHA) and Omega-9.
- Step 1: Cleanse—Shampoo ($35): A lightweight cream shampoo for a luxurious lather and gentle, effective daily cleansing. Removes harmful impurities—metals, product build-up, oils, dirt and pollution—and starts the rebuilding process.
- Step 2: Condition—Conditioner ($35): Creamy, deep conditioner to detangle, deeply strengthen, and repair every day without weighing the hair down. Hair is moisturized and left with a clean, fresh feel.
- Step 3: Treat—Miracle Hair Rescue ($35): The star of the Ultimate Repair routine, and a major innovation in bond repair technology. A weightless liquid leave-in spray that repairs hair damage—inside and out—in just 90 seconds*. Detangles as it intensively strengthens and smooths hair for transformative, long-lasting results. Apply once or twice a week (adjust quantity based on needs).
The Ultimate Repair line can be purchased at Ulta & on Wella Store, starting April 2023. For more information visit the brand on Instagram or TikTok, or at wella.com.
* When using ULTIMATE REPAIR Step 3