Scent Beauty, Inc., an e-commerce platform for fragrances, is expanding its partnership with American men's cologne brand Stetson to introduce "Stetson Men’s Grooming, fueled by personal care formulae targeted to men of all generations."
The Stetson men’s grooming portfolio includes hair and body washes, body spray, facial washes, and face and beard moisturizers available in four fragrances. Here they are listed in the provider's own descriptions:
- Time-tested, Original captures a rugged, woody essence with notes of mountain citrus and sage, targeting men 45-plus, who are current consumers of Stetson Cologne.
- To reach a more urban, hipster target, 25-plus, Stetson Spirit is powered by warm amber, sandalwood and desert sage.
- To reach a more gender-fluid consumer, including women and men, Stetson Oasis is an intensely fresh, natural scent experience with essence of cactus flower, bergamot and rosewood.
- Stetson Off-Road targets the youngest consumer, 18-plus, with adventurous notes of black tea, mountain sandalwood, and fragrant cedar.
“Entering into men's grooming was a natural extension of the Stetson brand,” says Robert Dundon, CEO of Stetson Worldwide. “In partnership with Scent Beauty, we’re excited to expand our product offering to reach a new generation of consumers while also extending our signature Stetson Original scent to new categories.”
“We are thrilled to expand our partnership with Stetson into the booming category of men’s grooming," says Steve Mormoris, CEO of Scent Beauty, Inc. "Following our announcement in 2021, we have been working toward making Stetson a mega-brand, capitalizing on its relevance to men of all generations, and its great heritage of American craftsmanship."
Brand ambassador of Stetson, Luke Grimes—star of the Paramount television series Yellowstone—said of this partnership: “I am very excited to be part of the journey with Stetson. These products perfectly evoke the spirit of the American West and remind me of my childhood and that liberating feeling of exploring the great outdoors.”
The collection will launch June 21 ($5.99-$7.99 MSRP) on Stetson.com and is available now at ScentBeauty.com, JC Penney, Amazon, Hannaford, The U.S. Military, and Boscovs.