Frédéric Fekkai is a household name in the professional hair industry. In addition to being a celebrity hairstylist, he's now at the helm of two haircare brands: The One by Frédéric Fekkai, and most recently, FEKKAI.
Baby Blonde Shampoo, one of the color-specific products in the newly-launched line, is infused with French Chamomile Extract that works overtime to soothe the scalp. The brightening shampoo promises to boost radiance and gently highlight over time.
What's more, the product's packaging is made from 95 percent recycled plastic that is domestically sourced, making each tube 100 percent recyclable.
See more here.