American Crew introduces new Lather Shave Cream, formulated with hydrating ingredients for a rich, foamy lather that helps soften and lift the beard hair for an easy shave. It's dermatologically tested and is designed to be applied with the American Crew Silvertip Fibre Brush for a rich, even distribution.
“We developed Lather Shave Cream with the barber in mind,” said American Crew founder David Raccuglia. “More men are going into barbershops than ever before and that is because there is nothing like the experience of an expert shave. With Lather Shave Cream we provide a quality product for the modern barber and their clients, while also allowing consumers to recreate the barber experience at-home.”
Key Features:
● Lathering formula softens and lifts beard hair for a close, easy shave
● Provides glide that helps protect skin from irritation and razor burn
● Formulated with ingredients that provide hydration during the shave
● Leaves skin feeling smooth
● Packaging made from 50 percent post-consumer recycled materials