There’s nothing like good ol’ DNA to give the best info for a custom treatment. That’s the theory behind Roots by Genetic Arts, which uses DNA testing and analysis to create a hyper-specific hair-loss serum based on those results.
“We’re excited to give customers the most precise hair-loss treatment on the market, and finally end the hair-loss guessing game," says company co-founder Carla Brenner.
Customers receive an at-home DNA test kit with materials for a cheek swab sample to mail back, along with a lifestyle questionnaire and medical history.
Based on that information, the company formulates a customized topical serum comprised of a selection of FDA-approved pharmaceutical ingredients, clinically validated hair-loss solutions, essential oils and compounds, and vitamins and minerals.
Customers receive the serum within 12 days of returning their test, and are advised to apply it once daily, as directed, for 3-6 months to see results.
The topicals are created to address hair loss stemming from a variety of causes including male and female pattern baldness and medical conditions such as Alopecia areata, stress-related hair loss, hormonal changes, and side effects from medications.
The company’s research team is led by Clinical Advisor Michael Wolfeld, MD, a specialist in plastic surgery and hair restoration.
More than 30 ingredients are considered for the topical formula, including: Minoxodil, Finasteride, Latanoprost, Estradiol, Tretonin, L-Lysine, caffeine, arginine, melatonin, biotin, hydrocortisone, cystine, kenocotazole, spironolactone, cetirizine, L-Carnitine, and Vitamin E.
As of February 2024, the one-time test kit and one month’s supply of the personalized topical formula is $249, with follow-up formulas priced at $129 per month.