New Products That Debuted at the Int’l Beauty Show – LV

Beauty & grooming professionals flock to the industry-only International Beauty Shows for the latest and greatest in products, so here’s a shout-out to the latest.

These goodies either launched at IBS ’24 in Las Vegas, or came out shortly beforehand and were making their first-ever show appearance at the Las Vegas Convention Center.



Tetelestai Hair Serum

BareFruit Beauty at International Beauty Show-Las Vegas

From a family pecan farm in Mexico comes the hero fuel for Bare Fruit Beauty's nourishing serum and heat protectant, introduced to the masses at IBS-Las Vegas, the company’s first show.

Formulated with green tea and coconut oils as well as pecan oil, just a few drops go a long way (and smell heavenly). Bonus: the company gives a portion of its proceeds to organizations that fight human trafficking.



Mesh Integration Extension System & Certification Course

Kerrie Capelli at International Beauty Show-Las Vegas

Kerrie Capelli’s mesh integration extension system was born in the U.K. by its eponymous inventor, who wanted to come up with a solution for clients experiencing hair loss and unable to wear traditional extensions.  

At IBS-Las Vegas — its debut show in the U.S. — the booth had a constant stream of stylists and salon owners signing up for the course to get certified to apply the hair system, as it’s unlike anything found on this side of the pond.   



Body Scrub

Cocou Body Scrubs at International Beauty Show-Las Vegas

Eventgoers tried out, and then bought up, jars upon jars of yummy-smelling COCOU coconut oil and sugar body scrubs.

Created by a husband-and-wife team, they contain all-natural ingredients that leave skin soft and smooth, with a variety of fresh aromas that linger long after the shower.



Brown Lashes/ Watermelon Cream Remover/ Midnight Magic Black Adhesive/ Lash Growth Serum

MUDE Lashes at International Beauty Show-Las Vegas

Lash artists snapped up MUDE’s new offerings, including cocoa-colored lashes — either individually or in the vegan company’s six-color kit — as well as the Lash Growth Serum, launched at the show, which promotes thicker, lusher lashes without staining.

They also went all-in for the company’s new Watermelon Cream Remover, which gently dissolves lash adhesive, and Midnight Magic Black Adhesive, which stands up to oil-based cleansers and moisturizers.



2&1 Dipping & Acrylic Powder

PLA Beauty at International Beauty Show-Las Vegas

PLA's first dip powder launched at IBS-Las Vegas. It was an immediate hit among nail artists and enthusiasts, who pored over the dozens of colors it comes in, from barely-there to bold.