More than 60 percent of the population has wavy, curly or coily hair, and the textured-hair market is one of the fastest growing categories in the beauty industry. That’s why it’s critical for salons to carry the most effective curl products. “There’s never a one-size-fits-all approach to curls and waves. Everyone has their own unique curl-DNA,” says LaDonna Dryer, Paul Mitchell national educator and business development coordinator. But, understanding that all curls are naturally “thirsty,” Dryer zeroed in on her top moisturizing ingredients. “Marula oil is full of antioxidants that tame and soften curls. Shea butter and coconut oil prevent moisture loss. Jojoba heals dry ends without a heavy texture. And, avocado oil is great for detangling.” Check out these hydrating shampoos, conditioners and styling products that’ll keep all your curly clients happy.
Paul Mitchell Spring Loaded Frizz-Fighting Conditioner is infused with moisturizing jojoba oil, helping to nourish hair, tame frizz and easily detangle curls.
paulmitchell.com
Moroccanoil Curl Defining Cream activates and defines curls while hydrating the hair with a blast of nourishing argan oil. The cream features an advanced, heat-activated technology that boosts curl memory, definition and bounce.
moroccanoil.com
Aquage Curl Defining Creme moisturizes the hair, creating soft, silky, frizz-free curls. The flexible polymers and light silicones help smooth each curl without leaving a crisp texture.
aquage.com
Ouidad Advanced Climate Control Heat & Humidity Gel uses anti-frizz nano technology, combined with silk protein, to seal in essential moisture, while blocking out humidity. The result: frizz-free, perfectly defined curls no matter the weather.
ouidad.com
Matrix Biolage R.A.W. Curl Defining Styling Butter is packed with nourishing cacao and is 98 percent natural origin. After applying a small amount of product on damp hair, curls become beautifully defined, without the dreaded crunchy texture.
matrix.com
Inoar Divine Curls Shampoo pampers curls and waves with a “low poo” formula that gently cleans as it smooths each strand. A rich blend of D-panthenol, macadamia and kernel oil keeps curls soft.
inoarprofessional.com
R+Co Analog Cleansing Foam Conditioner has a super light formula that weightlessly softens, cleanses and conditions curls. Loaded with nourishing argan oil, curls gain improved manageability and protection from environmental aggressors.
randco.com
Redken Curvaceous Full Swirl Cream Serum gives curly and wavy hair added control and body. The sugar crystals infused in the formula help reactivate curl shape, while a healthy dose of moringa oil restores moisture.
redken.com
Truss Curly Conditioner uses a blend of high-tech active ingredients and organic elements to form a transparent film around the hair shaft. This film helps support and define curls, without an oily residue.
usa.trussprofessional.com
Ecru New York Curl Perfect Defining Styling Potion creates well-defined curls with a medium-hold, cream-gel formula. After air or diffuser drying, curl shape and smoothness last for days.
ecrunewyork.com