Luxury Brand Partners is excited to announce the EmpowHERment Project—a series of gatherings, networking opportunities and mentorship programs that help promote the empowerment, equal influence and leadership of the hair industry’s top women. The initiative will focus specifically on women in front of and behind the chair, whether they are colorists, stylists, CEOs, marketers or salon owners, and will ultimately help define steps that are actionable and result in real change.
“There has been an awareness of the disparity in women’s recognition, influence, pay and opportunity for a while now, but social media has given people a place to talk about it—and they absolutely are,” said Lyndsey Bardnell, LBP’s Vice President of Strategic Projects and Industry Development and President of the EmpowHERment Project. “This program will leverage regional grassroots events and the power of social media to create and foster a supportive, collaborative and action-driven community across all ages, genders, skill levels, roles, brands and locations.”
The EmpowHERment Project encourages the community to share stories of powerful women by posting a photo or video story of the women who have inspired them using #followHERFriday and tagging @empowHERment.project. Additionally, #getempowHERed will also be leveraged to encourage the community to post photos, feature quotes from inspirational women and share thoughts on the movement and why it’s important.
For more information about the EmpowHERment project or to get involved, please visit http://empowhermentproject.com/.
About Luxury Brand Partners: Luxury Brand Partners develops and nurtures prestige artist-driven beauty brands, with a focus on innovation and a passion for the creative mind. With offices in Miami and New York City, our portfolio of companies offers high-performance products and top-of-the-line education informed by both an artistic and a business perspective. The management team has a long history of building iconic brands and leverages its knowledge of salon professionals and the end-consumer to create lines that meet their needs in new and exciting ways. For more information, visit http://luxurybrandpartners.com/
Luxury Brand Partners includes:
Oribe Hair Care: These are the products of the hair obsessed. Luxurious hair care products and treatments that combine traditional principles with leading-edge innovations.
R+Co: The culture of hairdressing. A cutting-edge product line using hairdresser driven formulas that embody experimentation, design, artistry, passion and curiosity.
V76 by Vaughn: For the well-groomed man. The sophisticated collection offers must-have classics updated for the modern man—and does so with an effortless, uncomplicated approach.
Smith & Cult: Diary of a beauty junkie. A high-performance nail and lip lacquer line featuring vibrant colors and innovative formulas.
IGK: Rock your look of the moment, in every moment. A product line that represents hairstyling for the modern generation.
Pulp Riot: Pulp Riot, a hair color company that empowers stylists to think of themselves as artists while providing them with superior paint to create their masterpieces.