Barcelona's renowned history of creative art and craftsmanship made the city an appropriate site to host this year’s Global Zoom Event, Goldwell and KMS's world artistic event. The event, held October 8 to 9, drew some 3,000 beauty professionals from around the world who came to witness live competitions, trends and cutting-edge hair demonstrations.
“I can’t think of a better or more inspirational way to come together with our top clients from around the world than the Global Zoom Event," says John Moroney, vice president education and global creative director for Kao Salon Division. "It's a global gathering of some of the most creative stylists in the industry—coming together to share creativity in an inspirational city," he says.
WELCOME SESSION
The event kicked off with a welcome session, where Moroney and global vice president of marketing Stephan Becker discussed future product launches. Additionally, KMS announced their latest campaign— “Genderless Grooming,”— featuring three new hybrid finishing products, and Kerasilk Style, a new category of luxury styling products.
COLOR ZOOM CHALLENGE
Color Zoom participant.
Another highlight was the Color Zoom Challenge, where 97 national finalists from 38 different countries interpreted the IN·FLUX collection. Bringing home top honors at the Color Zoom live final competition were Russia’s Maxim Sotnikov in the New Talent category, Singapore’s Dylan Tung in the Creative category and the USA’s Mio Sota in the Partner category. The winners will become a part of the Global Color Zoom Creative Team for an upcoming Color Zoom Collection.
Shane Henning, Creative Director and owner of Noddys on King in Sydney, and his team delighted the audience with his latest creations during the Artist sessions.
GALA SHOW
At the gala show, beauty pros caught a glimpse ELEMENTAL, the latest Color Zoom '18 Collection, created by the 2016 Color Zoom Challenge winners. The body of work played up equal parts rawness and refinement with tone-on-tone contrasting hues, modern minimalistic shapes and future-forward styling
Kao Salon Global President Cory Couts
ARTIST SESSIONS - MONDAY
The lineup also featured an MBE Salon Business Panel, where Kao Salon’s Global President Cory Couts discussed the importance and the opportunities social media offers for salons with journalists from the US, UK, Netherlands and Austria. Rounding out the presentation was the Color Zoom '17 Creative Team, who provided insight into the ELEMENTAL collection.
About: Kao USA Inc. Salon Division: Kao USA Inc. Salon Division (“Kao Salon Division”) is a business division of Kao USA Inc., which is a wholly-owned subsidiary of Kao Corporation. Kao Salon Division is a thought and trend leader in the professional hair care industry as well as the home of the Goldwell and KMS California brands. The mission of Kao Salon Division is to enrich the lives of stylists, salon owners and their clients through partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.