L’Oréal Professionnel USA recently announced the brand’s partnership with industry icon Nick Arrojo and his ARROJO Salons and Academies. The ARROJO Salons and Academies will exclusively carry L’Oréal Professionnel hair color. In addition, they will collaborate on multiple opportunities throughout the year, including industry events, education, and social media content.
“We are excited to partner with Nick Arrojo and his team,” says Emilie Poisson, L’Oréal Professionnel general manager. “As an iconic name in the industry with a strong focus on education, the partnership lines up with the brand’s own mission of continuing to extend and strengthen education. We cannot wait to see the fruits of this relationship.”
The union of the ARROJO New York institutions and L’Oréal Professionnel will bring strong foundational and trend setting techniques and business education to the forefront. Additionally, the partnership allows L’Oréal Professionnel’s audience as well as the ARROJO brand and their national network of salons access to a wide-range of elevated education in-person and online, premium global experiences and access to business opportunities.