In a process that started 6 hours before the rest of her glam, celebrity hairstylist Evanie Frausto used curling irons and Redken products to achieve Sabrina Carpenter's soft, old Hollywood curls and iconic bangs for the 2024 MTV VMAs.
Wearing a strapless silver Bob Mackie dress previously worn by Madonna at the 1991 Academy Awards, Carpenter's timeless look drew inspiration from the pop legend and from the enduring glamour of Marilyn Monroe.
Carpenter recently revealed her partnership with Redken as its first-ever Global Ambassador.
At the VMAs, she picked up a Moon Man for Song of the Year for "Espresso," and racked up six other nominations including Artist of the Year and Song of Summer. Carpenter also was one of the evening's most talked-about performers after a steamy medley of her singles “Please Please Please,” “Taste,” and “Espresso.”
Here is how Frausto achieved her look:
“We started 6 hours before glam by prepping her medium-size bang in a roller and letting it sit until it was time to get her ready," Frausto said.
"To give her the chic and elegant old Hollywood look, we cut her hair to lay on her shoulders," said Frausto. "I then dampened Sabrina’s hair with water and layered in the Redken Volume Maximizer on top from roots to ends, brushing it through with a round brush. I then sectioned out the hair and clipped the parts in roller clips.
"After the blowout, I sectioned the top of her hair around the hair line and sectioned off underneath the crown. I ironed this section with a 1” curling iron and continued the set," he said.
"Then with 3/4” of the head I used a 3/4” curling iron to give some tightness and bounce while embracing the shorter texture.
"Lastly, I took out all the pins and added the Redken Dry Texture Spray, brushing it all out to keep it soft and sexy. To top off the look, I added Redken Brushable Hairspray and she was ready for the carpet.”