Get the Look: NYFW L'AGENCE S/S 2025

Fashion hairstylist Liz Rim used IGK products to create the hair looks for the L’AGENCE Spring/Summer 2025 runway show, "Return to the Plaza," at the Plaza Hotel in New York City.

Rim says, “We were going for a modern Parisian look with fringe, inspired by AI," to complement the refined opulence of the venue and the collection.

The IGK team created the look using wigs prepped at the IGK Salon. They were colored with IGK Color Depositing Mask in varying brown tones, using one of three shades: Brown Bella, On The Money, or A La Plage. 

L'AGENCE NYFW S/S 2025 looks

 

Get the Look

Prepping the Hair

  • Prep and dye each wig with IGK Color Depositing Hair Mask.
  • Detangle hair.
  • Braid hair into two Dutch braids.
  • Pin hair down near the lower ponytail area before installing the wig caps and wigs.
L'AGENCE NYFW S/S 2025 looks

French-inspired Bobs

  • Use IGK Antisocial Time-Release Bond-Building Dry Hair Mask to soften and detangle the wigs.
  • Spray the wigs with IGK Good Behavior Spirulina Protein Smoothing Spray for heat protection and additional smoothing.
  • Use a one-inch curling irons and flatirons to wave the hair.
  • Apply IGK Disco Disco Clear Gloss Shine Spray for added shine.
  • Finish the bangs with IGK Beach Club Touchable Texture Spray for texture.