Wella Professionals Introduces Two New Shades to Color Fresh Masks

Wella Professionals is launching two new shades, Cool Espresso and Peach Blush, in their color and conditioning mask line, Color Fresh Masks, on March 1.

Color Fresh Masks are acclaimed as "zero damage, semi-permanent color depositing masks designed to maintain professional color at home." With the addition of shades Cool Espresso and Peach Blush, Color Fresh Masks ($26.50) are now available in 13 shades ranging from natural to bold colors

Features:

  • Easy application
  • Zero damage formula thanks to Wella Professionals’ carefully selected dyes for professional results
  • Visible color result that fades beautifully
  • Conditioning formula that leaves the hair feeling smoother and more moisturized
  • Free from silicones and animal derived ingredients
  • Best used on hair level 4 (dark brown) or lighter depending on the shade

To Use:

On shampooed, towel-dried hair, apply the mask generously, section by section, leaving on for up to 10 minutes. Use protective gloves to avoid staining. Rinse well and go – no need for conditioner.

Wella Professionals Color Fresh Masks ($26.50) are available at Amazon, WellaStore.com and Wella Professionals salons, and select shades Golden Gloss, Caramel Glaze, Chocolate Touch, Pearl Blonde, Rose Blaze, Peach Blush and Cool Espresso are available at Ulta.com.