More clients may already be asking you about this androgynous, stylish haircut—the undercut—and research indicates that the undercut is growing in popularity, with 135.9K searches on average every month in the U.S., which is a very high volume relative to other hair style searches. It has grown 20 percent in searches since last year.
Androgynous haircuts have also been on the rise this year (67.1 percent YOY). Spate research states that the undercut look is specifically experiencing growth in association with women and Black women, as demonstrated by searches including “undercut women” and “Black women undercut." Consumers are seeking a variety of undercut styles, including: short hair, long hair, designs and curly. The growth in this style is in lock step with other subtle, yet edgy hair trends like hidden hair color (44.8 percent).
In addition to their style factor, undercuts also help to make thick hair more manageable, less frizzy and lighter weight. They also require more salon maintenance, meaning more appointments. Stylists should use this as an opportunity to upsell services and the back bar, like a scalp massage with a new treatment product or introduce pops of color underneath.