Sally Beauty has launched bondbar—a new line of pro-quality bonding technology products for all hair types and textures. The line includes a four-step system that bridges the gap in care for damaged hair.
“Over the last few years, we’ve witnessed a remarkable increase in DIY styling and hair color, from vibrant to natural shades. Customers are taking beauty into their own hands. However, frequent coloring and the use of heat can lead to damage. That’s why we see our customers take a more skincare-based approach to hair care. They want their hair to feel and be healthy—not just appear healthy,” said Steve Chattin, vice president of Global Product Development at Sally Beauty.
Bonding technology is booming within the industry, but the category tends to be premium priced. As an industry leader, Sally Beauty knows this space and developed bondbar at an accessible price. This intentional move was to meet the needs of the hair-conscious consumer who is looking for both quality and value.
When all four bondbar products are used as a system, the regimen promises up to 70 percent reduced breakage during combing and up to 90 percent improvement in wet detangling. Additionally, the company says bondbar is cruelty-free, vegan, SLS/SLES free, paraben-free, and phthalate free. “It was crucial for us to deliver a product that truly delivers on its promise to strengthen and repair damaged hair at an accessible price point,” said Chattin. Each bottle is also recyclable and sustainable.
The current lineup features four products that can be used as a complete system based on individual needs:
- #3 Bonding Pre-Shampoo: apply the hair treatment to damp hair allowing it to sit for at least 10 minutes before rinsing. This product helps reduce breakage and generate new bonds for stronger hair.
- #4 Bonding Shampoo: strengthens and hydrates damaged hair while preventing flyaways and frizz.
- #5 Bonding Conditioner: improves manageability and prevents the formation of split ends.
- #6 Bonding Styling Cream: the leave-in styling cream strengthens and moisturizes while reducing frizz for up to 72 hours.
Learn more about bondbar and shop the complete system at SallyBeauty.com, Amazon.com, and Sally Beauty stores.