Matrix has introduced its newest permanent color innovation, Coil Color—an ammonia-free color formulated with 60 percent oil, including coconut oil, designed to preserve curl definition during coloring services.
Compared to traditional permanent color, Matrix says that Coil Color’s ammonia-free oil-in-cream delivery system works well for addressing the pain points of coloring for curly and coily clients, such as pattern disruption, uneven color, and dull reflect. Coil Color allows for seamless application and even helps detangle curls during the rinsing process.
With natural hair clients in mind, Matrix has completed its Curl Preserving Portfolio. Stylists now have the complete color and care system needed to serve their clients:
- Starting with the lightening process, use Matrix Curl Lights, an ammonia-free curl pattern-preserving lightening system—the safest and easiest way to achieve sun-kissed highlights fast, while maintaining curl integrity
- Color with Coil Color to preserve curl definition
- Wash and style with Matrix A Curl Can Dream system to maintain moisture and definition while preserving and enhancing every curly and coily pattern
Coil Color Key Benefits:
- 60 percent oil-based formula, infused with Coconut Oil which promotes elasticity and preserves natural curl definition
- Ammonia-Free Oil-Infused System, ideal for curly and coily hair and free of harsh odor
- Oil-In-Cream Base delivery system efficiently penetrates fibers to evenly saturate curls for a uniform color result, even when straightened
- Visible reflect on dark bases, specially blended dyes provide dimension on dark bases
- 16 curated shades with up to 2-3 levels of lift, depending on hair color history, starting level and diameter, covering up to 70 percent grays
- Vegan formula