Sometimes hair needs a little help to make sure it looks and feels perfect. But one size does not fit all. Each client has her own challenges—from damaged to oily locks and from sun-stressed to color-faded strands—and most people have more than one concern. To solve each of those problems, Keune Haircosmetics North America returns to founder Jan Keune’s scientific roots in the pharmacy to relaunch Care, a range of stylist-prescribed nourishing shampoos, indulgent conditioners, healing treatments and results-focused stylers to strengthen, repair and create the healthiest hair and scalp possible.
5 Essential Minerals: Central to the Care formulas is Keune’s patented Essential Mineral Complex, developed according to long-established scientific practices and principles.These five minerals—zinc, copper, silicum, iron and magnesium—work together to nourish the scalp and strengthen and repair the hair.
- Zinc is an antioxidant that stimulates the development of new cells.
- Copper promotes hair growth by boosting the formation of disulfide cross linkages in keratinization.
- Silicum plays a huge role during the formation of collagen and connective tissues that make up hair.
- Iron is vital for protein formulation and acts as a carrier of oxygen throughout the body, energizing the scalp and leaving hair glossy.
- Magnesium sustains energy production and ensures a healthy mineral balance.
New packaging: The entire Keune Care range, including new and existing products, has been packaged in beautiful, fresh, apothecary-inspired white bottles reminiscent of those in Jan Keune’s pharmacy in Amsterdam.
“The sleek new apothecary-inspired packaging reflects the Keune family’s almost 100-year heritage in the professional beauty industry,” says Rachael Hoffman, Vice President of Marketing and Brand Development for Keune Haircosmetics North America. “It looks gorgeous on salons’ shelves and backbars and reflects the high quality of the products inside the bottles.”
The Keune Care Consultation: To help stylists diagnose each client’s scalp and hair conditions and then prescribe the care regimen to address those specific needs, Keune has created a Consultation Reference Card. It considers the scalp and hair’s conditions and the hair’s color and texture, then walks stylists through four steps—Consult, Cleanse, Condition, Complete—to design a unique, custom regimen for each client. The Keune Care line is formulated to be mixed and matched between segments, so you can offer each client a custom solution. Simply choose the shampoo based on the client’s primary hair or scalp concern, choose the conditioner or mask based on the client’s primary or secondary hair concern, then complete the regimen with products that best address the client’s concerns and desired look.
Keune Care includes 11 problem-solving segments:
For the scalp
- Derma Activate rejuvenates thinning hair and stimulates growth. This segment for temporary hair loss features Rejuvenator Technology, which penetrates the scalp cells, ensuring that liposomes gradually transfer essential minerals, biotin and hair growth stimulants like takanal and caffeine. As a result, hair will have more body, volume and shine, and the scalp’s natural function will be restored. Derma Activate Shampoo rejuvenates sensitive scalps and fine, thinning hair. Derma Activate Thickening Spray (NEW) thickens and adds body with wheat proteins, and provitamin B5 strengthens strands and thickens the hair structure. Derma Activate Lotion, an intensely healing treatment, combats temporary hair loss and thinning hair.
- Derma Exfoliate Shampoo combats dandruff and calms the scalp. This scalp-clearing shampoo deflakes, refines and rebalances the scalp’s natural function. Octopirox combats existing dandruff and prevents new dandruff from forming. Its anti-bacterial properties relax the sebaceous glands to relieve itch and irritation.
- Derma Regulate balances oily hair and scalp. Derma Regulate Shampoo is a deep cleansing formula that regulates the scalp’s sebum secretion. Derma Control Complex includes Essential Minerals, bio-sulphur and betaines to calm the scalp and slow excess sebum production.
For conditioning
- Satin Oil leaves hair incredibly silky, soft and shiny without feeling heavy, thanks to maracuja, baobob and monoi oils. Unique Dual Technology nourishes each strand from the inside out. Satin Oil Shampooand Conditioner revive dull, dry hair. Satin Oil Mask intensely hydrates, nourishes and treats each strand, leaving hair soft, silky and shiny. The luxurious Satin Oil Treatment provides healthy, smooth and shiny tresses. Comb a few drops through damp or dry hair, or add to the Conditioner or Mask, to amp up their nourishing powers for extra shiny results. An oil-infused milky mist, Satin Oil Oil Milk (NEW) has a weightless formula that instantly absorbs into the hair to boost moisture levels without adding grease.
- Vital Nutrition nourishes dry, brittle and damaged hair. Nutri-Injection Technology forms a protective shield around damaged strands to restore and revitalize them, as it protects hair from dehydration, environmental damage and UV rays. Vital Nutrition leaves the hair smooth, soft, shiny and easy to detangle. Vital Nutrition Shampoo and Conditioner nourish, restore the moisture balance and re-energize dull, lifeless hair, while detangling and adding shine. A concentrated cream, Vital Nutrition Porosity Filler (NEW) is enriched with ceramide and wheat proteins that strengthen the hair fiber, restoring and revitalizing damaged locks. Revitalizing Vital Nutrition Thermal Cream (NEW) protects brittle, damaged hair against heat before heat styling. Vital Nutrition Protein Spray (NEW) for dry, damaged hair protects the scalp and hair before, during and after coloring or texturizing treatments. This spray also moisturizes, adds shine and leaves hair easy to comb.
- Sun Shield with UV Protection protects hair from damaging elements like sun, salt and water, as Essential Minerals, UV Protectors and active proteins protect, restore and revitalize dry, brittle, sun-damaged hair. Enriched with provitamin B5 and a unique anti-chlorine complex, Sun Shield Shampoo mildly cleanses hair, removing traces of sunscreen, chlorine and salt water, while gently moisturizing each strand. Sun Shield Conditioner with shea butter intensely hydrates, soothes and adds shine. Sun Shield Oil protects tresses from harmful UV rays and forms a moisture-locking barrier around each strand to prevent hair from drying out.
For colored hair
- Color Brillianz provides extra protection and nutrition to prevent color-treated hair from fading. Keune’s Color Sealing Complex creates a protective barrier around strands, while UVA and UVB filters protect hair from the sun. Sunflower seed extracts strengthen the barriers and nourish the hair. Color Brillianz Shampoo and Color Brillianz Conditioner lock in color to ensure long-lasting brilliance, leaving hair silky smooth. Color Brillianz Mask restores, repairs, protects and strengthens. A leave-in treatment, Color Brillianz Conditioning Spray ensures maximum color protection, while shielding hair from UVA and UVB rays. Panthenol and vitamin E protect damaged hair.
- Tinta Color Care extends the life of salon hair color with Triple Color Protection—the same that’s found in Keune’s Tinta Color permanent hair color. Tinta Color Care Shampoo (NEW) and Tinta Color Care Conditioner (NEW) prevent color from fading, leaving hair healthy-looking and shiny. Regular use of these luxurious, sulfate- and paraben-free formulas maintains vibrant and rich hair color, while nourishing and conditioning the scalp and every strand with silk proteins and Essential Mineral Complex.
For shape
- Absolute Volume gives body and volume to fine hair. Wheat proteins penetrate and thicken hair, adding volume and shine. Liquid keratin increases the diameter of each strand, creating voluptuous volume and incredible shine. Absolute Volume Shampoo and Absolute Volume Conditioner (NEW) plump strands and build volume without leaving the hair feeling heavy, thanks to provitamin B5 and wheat proteins.Absolute Volume Volume Mousse (NEW) volumizes and thickens, adding body and shine, while protecting the hair from heated styling tools with conditioning provitamin B5. Absolute Volume Thermal Protector spray protects hair from thermal styling tools. Added proteins ensure a flexible hold, while provitamin B5 regulates hair’s moisture balance.
- Keratin Smooth leaves hair manageable, smooth and strong by restoring hair’s condition and replenishing keratin by injecting it into the outside and deep inside each hair shaft. With regular use, hair is left silky smooth, stronger, healthier and more manageable. Keratin Smooth Shampoo with keratin and provitamin B5 nourishes, moisturizes and adds shine. A Quat Complex strengthens strands to protect against breakage. Keratin Smooth Conditioner moisturizes hair with shea butter and protects during heat styling with Quat Complex. Keratin Smooth Mask enriches hair with keratin and keravis, a hair-strengthening complex, greatly improving its strength and adding beautiful shine. Keratin Smooth Silkening Polish fights frizz, ensuring clean definition and a super shiny finish. An instant conditioning and detangling spray, Keratin Smooth 2-Phase Spray is enriched with keratin and Silsoft technology to regulate the hair’s moisture balance, while strengthening and smoothing hair. The low pH level soothes cuticles and enhances hair’s shine. Infused with active keratin, argan oil and Essential Minerals, Keratin Smooth Smoothing Serum smoothes and strengthens frizzy hair, as it protects against damage from heat styling.
- Curl Control creates soft, bouncy and frizz-free curls. Keratin proteins rejuvenate the hair fiber, boosting the curls’ strength, protecting the hair’s structure and deeply conditioning strands. Raspberry seed oil, which is rich in vitamin E, and omega fatty acids moisturize and soften curls while reducing frizz. The innovative Curl Bounce System intensifies curls, while wood-derived ingredients reactivate the curl pattern. The result is strong, shiny, elastic and bouncy curls. Curl Control Shampoo and Curl Control Conditioner give curls more definition and leave them soft, shiny and bouncy. Curl Control Mask deeply moisturizes and de-frizzes dry, curly hair without adding weight. Curl Control Boost Spray adds moisture to fight frizz and return bounce to curly hair. It has a slight hold that lasts all day. Curl Control Defining Cream defines curls, leaving them soft and shiny. Emollients provide heat protection.
About: A family-owned and founded entrepreneurial company based in The Netherlands, Keune Haircosmetics has served hair stylists, colorists and consumers since 1922 by providing the finest professional hair color, hair care and styling products to more than 70 countries. For more information, visit keune.com/na.