About 85 percent of guests that walk through any salon door have texture to their hair, whether it’s a minimal wave or the tightest coil, says Daryce BrownWillis (@styledbyreece), owner of A Curl Can Dream in New York and a Mizani educator. That’s why it’s crucial to understand how to enhance texture, not only to build a ticket but to give clients options.
“Right now, curly hair is on the cover of every magazine, it’s in movies and on TV, so more women are embracing their natural texture or they’re trying to get it,” she says. “But there’s no one size fits all, even if you fall into traditional curl pattern categories—curls are just as unique as fingerprints. It’s not a matter of which product is better, but which product to pick for the results the client wants.” Here, check out a few products that will keep your curly-haired clients coming back.
Matrix Total Results Curl Please Contouring Lotion Curl Control Leave-In is color-safe, boosts body, bounce and shine, nourishes with light moisture for definition, and fights breakage and dryness. matrix.com
Abba Curl Prep Finish Spray is formulated with hydrolyzed quinoa, barley and soy proteins to restore hair fibers and de-frizz, while grapefruit extract helps retain moisture and avocado oil balances pH for softness. pureabba.com
Truss Professional Fluid Fix defines curls and provides volume at the roots, and features a thermal blocker to help recover hair structure, the Bio-Affinity Complex to repair damaged hair cuticles, and proteins to protect strands from environmental elements. trussprofessional.com
R+Co Twister is a primer for curly hair that helps define coils and leaves strands soft. Ingredients like pequi fruit oil and shea butter help prevent frizz and add shine. randco.com
Redken Frizz Dismiss Mask is part of the reinvented collection of products, and provides humidity protection and smoothing benefits via new technologies that are infused with sustainably sourced Babassu oil. redken.com
ECRU New York Curl Perfect Rejuvenating Moisture Mist is an anti-frizz curl activator made with Kalahari melon seed and avocado oils to restore moisture and glycerin and calm frizz. ecrunewyork.com
Biolage Styling Curl Defining Elixir is a texturizing gel with medium hold for natural movement. Blue agave nectar acts as a hair treatment, helping to heal split ends and prevent frizz. biolage.com