ATIRA Clear Color Sheets announced its brand launch at the International Beauty Show in New York on March 5-7, in booth #2006. ATIRA is a multi-use hair coloring tool designed to save time and resources for hairstylists and customers while helping to reduce environmental waste. The product allows hair professionals to perform balayage, highlights, and other bespoke color techniques while seeing the color develop through transparent sheets. ATIRA is a sustainable way to perform such services, replacing one-time-use disposable materials. It is a clean alternative to traditional methods due to its high reuse and recyclability.
ATIRA is designed and manufactured in the USA by Michelle Jacoby, a beauty professional with over 30 years of hair experience. Working in the salon industry in the U.S. and abroad, Michelle saw firsthand the substantial amount of waste that regularly occurs. This motivated her to develop ATIRA (literal translation is Earth Goddess/ Earth Mother) Clear Color Sheets. ATIRA is the first reusable hair coloring tool designed to save hairstylists and customers time and resources while helping to reduce environmental waste. It is her commitment to improving her salon's impact on the environment.
ATIRA Color Sheets are available in three sizes: 8x4 (for shoulder/nap length hair), 12x4 (for longer hair lengths), and 12x5 (for balayage, ombre, and lived-in color techniques on longer lengths). It is available for purchase at www.clearcolorsheets.com; one box of 50 sheets retails for $50.