Vegan chef, author, and media personality Tabitha Brown has expanded product offerings and retailers for Donna’s Recipe, her inclusive plant-based haircare line formulated to moisturize, protect, and promote hair growth.
Donna’s Recipe products, which Brown originally shipped from her home, today can be found in Target and Ulta Beauty, on Amazon, and the brand’s website.
The brand name stems from the ebullient chef's natural hair journey, in which she shared with her followers that her hair seemed to have a mind of its own and gave it the nickname "Donna."
Using the recipes Brown concocted for her own hair, the collection is crafted with all vegan ingredients including shea, avocado, and mango butters; rosemary, sweet almond, and avocado oils; and biotin- and Omega 3-rich sweet potato.
All items are priced between $16-$25, and with all a little goes a long way. Products are scented with a light sweet potato pie aroma with undertones of vanilla and cinnamon.
They include:
Extra Creamy Moisturizing Shampoo — A rich, gentle shampoo that’s perfect for wash-and-go, with a decadent texture that lathers up nicely.
Extra Creamy Moisturizing Conditioner — Moisturizes without buildup, leaving hair soft and tangle free.
Extra Creamy Leave-in Conditioner — A thermal protectant that gives hair a lasting moisture boost and rehydrates between washes.
Extra Creamy Hair & Scalp Oil — A refreshing treatment that calms and nourishes the scalp without feeling heavy or greasy.
Extra Creamy Hair Cream — A lightweight, buildable leave-in for wet or dry hair that penetrates deeply to soften and control frizz.
Strength Scalp Treatment Hair Oil (Regular & Nut Free) — A powerful vitamin-packed oil created to stimulate hair follicles and growth, this is the line’s most popular product.
Vegan Biotin Hair Vitamin Gummies — A daily supplement rich in the collection’s hero ingredient, biotin, proven to amp up keratin production and promote healthy growth of both hair and nails.