Beyoncé’s Hair-Care Line is Everything You Ever Wanted

Theeeee Ms. Beyoncé Giselle Knowles-Carter launched her hotly anticipated hair-care line, Cécred (pronounced sacred), with an Instagram post announcing its debut along with a statement: “The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on.”

The brand story revolves around global inclusivity and relationships forged within the beauty community. “The beauty industry does not always understand these emotions and what we need,” Beyoncé said in her Instagram voice-over.

The new brand is partnering with the superstar’s BeyGOOD Foundation to support cosmetology students and beauty business entrepreneurs. The Cécred x BeyGOOD Fund will donate $500,000 per year to fund cosmetology school scholarships and salon business grants.

“The Way We Nurture and Celebrate Hair Can Directly Impact Our Souls.”

Beyoncé teased her Cécred hair-care line with this image on Instagram
The singer teased Cécred's upcoming launch with this image on Instagram. (Beyoncé)

Beyoncé developed the brand with her mother Tina Knowles, a stylist and salon owner. “Hair and the deeply personal story it plays in life has always been sacred to me,” said the singer, who has reminisced often about growing up in a salon. “Haircare is a ritual that feeds the soul.”

She teased the line in a May 16 Instagram post that included a photo of herself styling her curls using lab sample products; a cute throwback photo of bébé Bey in the salon chair; and a note that said:

 “How many of y'all knew my first job was sweeping hair in my mama's salon? Destiny's Child got our start by performing for clients while they were getting their hair done.

I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women.

Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can't wait for you to experience what I've been creating.” 🖤 B 

The singer aimed to create products that would hold up to the abuse heaped upon world-tour hair: frequent coloring, high-tension styles, hair adhesive, sweat, build-up, and more.

“We’ve tested on everything from braids to weaves to colored hair to locs to wigs to textured hair to curly hair — everything,” she said.

The superstar hearkened back to her mother’s longtime practice of mixing modern ingredients with natural oils and butters. “In my own experience serving clients, I loved witnessing the joy they felt watching their hair grow healthier, shinier, and more vibrant.”

“Celebrating Hair Rituals Across Global Cultures.”

Beyonce's Cécred hair line launched with an 8-product Foundation Collection
The Foundation Collection (Cécred)

The Cé in Cécred is a nod to the singer’s name, similar to the fragrance she launched in October 2023, Cé Noir. Both brands give a strong archaeological vibe with bottles resembling ancient monoliths. Cécred’s packaging includes a rough stone-like texture; its signature aroma is Temple Oud.

A major brand focus is its fusion of ancient ingredients with modern science. “My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures,” Béyonce said.

Inspired by those rituals, the products feature butters, oils, honey, and fermented rice water used worldwide throughout the ages to nourish hair.

At the same time, the brand devoted six years of clinical research and testing to modern solutions for moisture restoration, strength, and hair health. Cécred worked with global labs that prioritize inclusive testing, with a goal “to place scientific innovation and product performance above all else,” Beyoncé said.

The research resulted in Cécred’s patent-pending Bioactive Keratin Ferment, made from wool-derived keratin, honey, and lactobacillus ferment. The technology closely matches hair’s own proteins.

Its fermentation process reduces the size of the keratin molecules until they are small enough to penetrate the hair’s innermost cortex, where they can replace depleted proteins to restore hair strength.

The products are cruelty free and formulated under strict global guidelines for ingredient safety.

“Prioritizing The Needs Of Textured Hair Like Mine.”

Beyoncé wanted her hair-care line to address the needs of textured and frequently colored/ styled hair.

“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare,” the music icon said.  

“We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength.”

The brand launched with its eight-product Foundation Collection to cleanse, condition, and repair.

“My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs,” Beyoncé said. “I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.”

The Foundation Collection

Clarifying Shampoo & Scalp Scrub

Hydrating Shampoo

Moisturizing Deep Conditioner

Reconstructing Treatment Mask

Moisture Sealing Lotion

Nourishing Hair Oil

Fermented Rice & Rose Protein Ritual

Ritual Shaking Vessel

A Hydrating Conditioner is coming soon.

“I have personally witnessed how these products have stopped breakage in its tracks,” Beyoncé said. “I’ve seen the transformations from using these products on all different hair types and textures and the results have been amazing.”