Schwarzkopf Professional brand ambassadors and mega-athletes Venus Williams, Aly Raisman, and Megan Blunk have launched the brand's “Up Your Hair Game” campaign, where each underwent hair color transformations.
Celebrity colorists gave brand-new looks to the tennis, gymnastics, and Paralympics basketball stars, to mark the relaunch of the brand's IGORA VIBRANCE Demi-Permanent Color.
Get the formulas and check out Serena, Aly, and Megan's individual hair stories below.
Venus Williams
Colorist: Brendnetta Ashely
Blonde Bombshell
Root Smudge
- IGORA VIBRANCE® 5-5
- IGORA VIBRANCE Activator Lotion 6 Vol (1:1)
Mid-Lengths & Ends
Alternate the formulas in ¼”-½” slices.
- IGORA VIBRANCE 7-55 + 7-57 (1:1)
- IGORA VIBRANCE Activator Lotion 6 Vol (1:1)
- IGORA VIBRANCE 9-55 + 0-55 (6:1)
- IGORA VIBRANCE Activator Lotion 6 VOL. (1:1)
Lived-In Brunette
Highlights
- IGORA® VARIO BLOND PLUS
- IGORA ROYAL® OIL Developer 20 VOL (1:2)
Mid-Lengths & Ends
Alternate the formulas in ¼”-½” slices.
- IGORA ROYAL 12-1
- IGORA ROYAL OIL Developer 40 VOL (1:2)
All-Over Toner
- IGORA VIBRANCE 7-65 + 8-0 (1:1)
- IGORA VIBRANCE Activator Lotion 6 VOL (1:1)
Styled with: OSiS+ Elastic Hairspray.
Aly Raisman
Colorist: Carly Zanoni
Highlights
- BLONDME® Precision Lightener
- BLONDME Developer 7 Vol (1:2)
Root Smudge
- IGORA VIBRANCE® 6-0 + 5-0 + 5-1 (2:1:1)
- IGORA VIBRANCE Activator Lotion 6 Vol (1:1)
Mid-Lengths & Ends
- IGORA VIBRANCE 8-0 + 7-0 + 7-65 (2:1:1)
- IGORA VIBRANCE Activator Gel 6 Vol (1:1)
Styled with: OSiS+ Bounty Balm Rich Curl Cream and OSiS + Dust It Mattifying Volume Powder.
Megan Blunk
Colorist: Devyn Pennell
Lightening
Mix lighteners + developers (1:2)
- BLONDME® Clay Lightener + Lightener 9+ (1:2)
- BLONDME Developer 7 Vol + 20 Vol (1:1
Root Smudge
Mix colors + activators (1:1)
- IGORA VIBRANCE® 6-0 + 6-46 (2:1)
- IGORA VIBRANCE Activator Lotion 6 Vol + 13 Vol (1:1)
Tone Mid-Lengths
- IGORA VIBRANCE 7-0 + 8-46 (1:2)
- IGORA VIBRANCE Activator Gel 6 Vol (1:1)
Tone All Over
- IGORA VIBRANCE 9.5-4 + 10-4 (1:1)
- IGORA VIBRANCE Activator Gel 6 Vol (1:1)
Styled with: OSIS+ Grip Extreme Hold Mousse.
