Together with its North America Artistic Director of Color, Luis Gonzalez, Aveda has unveiled its latest artist collaborative collection, Contrast.
The brand says the boundaries "pushes the boundaries of hair color, weaving together the essence of nostalgia and innovation."
"I love being unapologetic about artistry, pushing the boundaries with hair color," says Gonzalez. "Contrast is a celebration of self-expression, where every hue tells a unique story."
Serving as the campaign's creative director was Antoinette Beenders, the brand's Senior Vice President, Global Professional Artistry.
Through Contrast, Aveda and Gonzalez aim to inspire and educate colorists while showcasing a diverse range of looks that demonstrate the possibilities achievable with Aveda’s customizable range of vegan hair-color products.
"I want this collection to be a true love letter to hair color, inspiring Aveda artists to push the boundaries and create their own masterpieces," Gonzalez says.
His thoughtful creations and dynamic looks — named Azure, Rosado, Cyan, Majestic, and Euphoric — contribute to a visual narrative, evoking emotions and capturing attention with striking contrasts.
Along with the collection, Aveda and Gonzalez released a Technique Guide containing the formulas and placements used in achieving the looks featured in Contrast.
Credits
- Creative Director: Antoinette Beenders
- Art Director + Hair Color: Luis Gonzalez
- Hair Cut + Style: Allen Ruiz
- Hair Assistants: Vanessa Whitmarsh; Stephanie Gonzalez; Emily Houghton
- Makeup: Peter Phung
- Photography: Lauren Krysti