Actress and producer Sofia Vergara is the face (and hair) of Schwarzkopf as its new Global Brand Ambassador.
"We both believe in the power of hair, and want to empower and inspire other women to take control of their narrative and express themselves through their hair," Vergara says of the collaboration, which will address both professional and consumer audiences.
Schwarzkopf, in turn, calls the Colombian-American celebrity "the epitome of hair goals." The brand revealed its new partnership with Vergara in an Instagram Reel.
The "Griselda" and "Modern Family" actress will star in the brand's upcoming campaign, "What Story Will You Tell?" and rock red-carpet looks created by Schwarzkopf, including at the premiere of "Griselda," Vergara's new Netflix series.
As the brand has declared 2024 the "year of the blonde," Vergara is lately sporting dimensional honey-blonde hair.
“What Story Will You Tell?" aims to inspire consumers to show up as their true selves and own the story they want to tell the world.
“Hair is a powerful form of self-expression," Vergara says. "Being in the spotlight, confidence is everything, and hair plays a big part.
"For me, becoming Schwarzkopf’s global brand ambassador is not just about endorsing hair products, it’s about collaborating with a brand that shares my vision of embracing and celebrating the power of self-expression and confidence."
For 125 years, Schwarzkopf has been an industry leader in hair-care products, hair color, and tools.