In an effort to make strides in sustainability, L'Oréal Groupe is partnering with biotech company Debut to replace conventionally sourced beauty and personal care ingredients with more than a dozen synthetic bio-identical ones.
Debut is using "green sciences" — proprietary advanced manufacturing processes that combine fermentation and cell-free technology — to develop new bio-based ingredients for skin care, hair care, cosmetics, and fragrances, the company says.
L'Oréal is parent to multiple global brands including L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and Essie.
Debut founder and CEO Joshua Britton, Ph.D, says his company aims to "lead a biological revolution that will transform beauty as we know it." The company harnesses "synthetic biology" to combine the best of nature with supply chain transparency, safety, purity, consistency, quality, and science-backed data, he says.
Developing novel, high-performing bio-identical ingredients at scale preserves global biodiversity and secures responsible ingredient supply chains, Britton says. "Debut's ingredients and products satisfy the huge global market demand for next-generation sustainable beauty.
"The beauty industry will be transformed, to the lasting benefit of people and planet."
Guive Balooch, global managing director of Augmented Beauty and Open Innovation at L'Oréal Groupe, says working with Debut and adopting breakthrough technology lets the global corporation "drive the creation of more sustainable and effective products that meet the demands of our consumers and fulfills our duty of care for the planet."