City of Hope, a world-renowned cancer research and treatment organization, recently announced the launch of #GivingisBeautiful, an industry digital fundraising campaign that mobilizes beauty and wellness brands in the fight against cancer. L'Oréal Paris, Sephora and Tatcha confirmed matching partnerships and kicked off the campaign.
Leading up to November 30, the industry’s top retailers, beauty brands, salon owners and influencers will use their voices, activate their networks and show support for City of Hope. #GivingisBeautiful is a fundraising campaign that will rally brand followers, employees and customers. Brands like Living Proof, Briogeo, it Cosmetics, Ulta, Eva NYC and Revitalash have already signed up to support the cause.
Leading the charge are Chelsea Riggs, global president at amika; Nir Kadosh, founder and co-CEO of Heat Makes Sense; and Shay Kadosh, co-CEO of Heat makes Sense. Prior to the pandemic, the three were set to be honored with the Spirit of Life award in 2020 and have stayed committed to City of Hope’s mission to end cancer ever since.
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