Christina Aguilera celebrated her collab with SexyHair with Xtina's Get Ready With Me video on Instagram and TikTok.
The partnership marks two milestones: the brand's 25th anniversary, and the debut of Aguilera's first U.S. song release, both launched in 1998.
"I am so honored to work with SexyHair," the pop superstar says. "As someone who has pushed the boundaries of sexuality, empowerment, feminism, and more, to send an inclusive and powerful message to my fans throughout my career, I am thrilled to partner with a brand who has had done the same over the past 25 years."
The video features Christina using SexyHair Big Spray & Play Hairspray and Big Blow Dry Volumizing Gel to create a voluminous half-up pony.
"We are all sexy, beautiful, and worthy, and I am so happy to continue to spread this message alongside SexyHair," Aguilera says.
All products are available on Amazon. The SexyHair Holiday Play Duo Gift Set, featuring limited-edition Xtina packaging, is available at JCPenney.
SexyHair sells one of its trademark bold, red cans of hairspray every six seconds, and enjoys year-over-year organic sales growth of 13 percent, according to the brand.