One of the easiest ways to improve marketing efforts for a beauty business or professional is to use more impactful words and luxury language in public-facing communications.
Here are seven effective changes that will enhance a beauty brand on social captions, website copy, and other marketing materials.
CHANGE: Dye
TO: Color
You dye an Easter egg; you color hair.
CHANGE: Discount
TO: Offer or Savings
Discount implies “cheap,” offer or savings implies “good deal!”
CHANGE: Coupon
TO: Gift
Coupon evokes “supermarket” while gift evokes — well, a gift.
CHANGE: Customer
TO: Client or Guest
A customer is temporary and transactional; a client or guest is long-term and familiar.
CHANGE: Cosmetics
TO: Makeup
Cosmetics comes off as outdated in a way that makeup does not.
CHANGE: Peel
TO: Exfoliation or Resurfacing
Peel tends to induce a visual that gives people the ick; exfoliation or resurfacing is a gentler way to say it.
CHANGE: Appointment
TO: Visit
Appointment gives a clinical vibe, while a visit is more welcoming. (Even more luxurious: reservation.)
Related Articles:
Effective Holiday Messaging for Salons, Shops, and Independents