Howard McLaren has been the creative director for some of the most influential hair brands of our time. From Toni&Guy to Bumble & bumble, his perspective has informed generations of hairdressers across multiple continents. As co-founder of R+Co, Howard’s goal is to create a brand identity that will attract, inspire and push both hairdressers and consumers to want, expect, and eventually demand more. In this Artist Stories, Howard shares part of the story behind his brilliant career.
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